Lights, Camera, Glam! Our 3-Week Activation at Hyde Park BST Festival with Superdrug, Revolution London & Vaseline
We’re excited to share one of our biggest summer highlights a 3-week installation at Hyde Park’s British Summer Time (BST) Festival, in partnership with Superdrug, Revolution London, and Vaseline, and proudly supported by American Express.
Set in one of London’s most iconic outdoor venues, this multi-brand activation is part of the buzzing BST Festival a massive celebration of music, culture, and community. And for three whole weeks, we’ve brought the tech magic with our branded selfie mirror and 360 video booth.
🎥 The Setup
Our team installed a fully branded selfie mirror and 360 booth designed to capture stunning, shareable content all styled to seamlessly fit into the brand experience.
- The Selfie Mirror: Sleek, stylish, and fully interactive, this crowd favourite lets guests snap high-res selfies with branded overlays, then share them instantly via email or QR code.
- The 360 Booth: Built on our premium platform with a rotating camera arm, this booth captured slow-motion clips from every angle, complete with effects and branding. It’s a showstopper every time and perfect for the festival crowd.
🎶 Festival Meets Beauty
With massive headliners taking the stage and thousands of attendees flooding Hyde Park daily, the activation hub became a beauty and content hotspot. Festivalgoers were able to interact with Revolution London and Vaseline products while creating keepsake content powered by our tech.
American Express’s sponsorship added an extra layer of prestige, helping to elevate the experience and give guests access to something truly memorable.
💜 Big Brand Moments
This activation is all about celebrating self-expression, confidence, and festival fun and our technology helped bring that vision to life. We loved seeing people of all ages having fun, laughing, posing, and walking away with content they were excited to share.
Working with Superdrug and their brand partners on a multi-week activation like this has been incredible, and it’s a great example of how branded technology can boost engagement, visibility, and impact at scale.
📸 Want to Make Your Brand Stand Out?
From music festivals to pop-ups and product launches, our 360 booths, mirrors, and custom builds are available for events across the UK.
Get in touch today and let’s make your activation unforgettable.
✨ The Experience
At the center of the activation stood our branded selfie mirror, elegantly styled to match the campaign’s aesthetic. With a full-length mirror interface, branded overlays, and instant sharing capabilities, guests were able to snap the perfect picture in style, whether striking a pose solo or snapping a glam group shot.
In the Vaseline podium, our 360 video booth added even more excitement. Set on our sleek platform and powered by our rotating camera arm, it captured slow-motion glamour shots with branded effects creating scroll-stopping content that guests could share instantly across their social media channels.
